Events — NRF 2027: Retail’s Big Show
Meet advance2global at NRF 2027
New York · Jacob K. Javits Center · 10–12 January 2027
Mark Garland, founder of advance2global, will be in New York for Retail’s Big Show. If you’re a retail technology provider planning your next market, or a retailer deciding which technology to scale in 2027, let’s find time to talk while we’re both there.
The show at a glance.
NRF’s annual show brings more than 41,000 retail professionals to New York — retailers, brands, technology providers and investors, all in one place for three days.
When
Sunday 10 – Tuesday 12 January 2027, with pre-show programming from Saturday 9 January.
Where
Jacob K. Javits Convention Center, New York City — and around Midtown before and after the show.
What
Keynotes, the expo floor, the AI Stage, the Startup Hub and the Innovators Showcase, plus Supply Chain Sunday and Commerce Media Saturday.
Who we’d like to meet.
Three kinds of conversation we’re planning for at NRF 2027.
Retail tech providers going transatlantic
UK and European providers looking at the US — and US providers looking at the UK. Positioning, buyers, channels and what to validate before you commit headcount.
Retailers scaling what works
Retail and brand leaders with promising pilots that haven’t reached the whole estate yet. How to get from a good proof of concept to a real rollout.
Leadership teams stretched for 2027
Businesses with a bigger plan than their leadership capacity — where an adviser or a fractional COO, CTO/CIO or Chief Growth Officer could close the gap.
What we’ll be talking about.
Four themes we expect to dominate the conversation at the show — and where we can help.
- US–UK market entry for retail technology. What changes in buyers, procurement, regulation and channel when you cross the Atlantic — in either direction.
- From pilot to rollout. Why so many retail technology pilots stall, and how to design the next one so it can scale.
- AI in retail, beyond the demo. Agentic commerce, AI in stores and the supply chain — and how to adopt it with clear ownership, measurable outcomes and sensible governance.
- Operating model and leadership for 2027. Making sure the plan you sign off in January has the structure and the people to deliver it.
Before the show: a short reading list.
Free guides from our Downloads Center — no email required.
US Market Entry Guide
For non-US technology providers: how the US market is structured, how buyers evaluate vendors, and what to have in place before you land.
PDFUK Market Entry Guide
For US and international providers: entering the UK, from procurement and references to regulation and go-to-market.
PDFRetail & Commerce Market Entry Guide
Taking a retail technology platform into a new market — payments and compliance, integration fit, localised go-to-market and retailer procurement cycles.
PDFHow to meet us in New York.
Pick a 30-minute slot between Friday 8 and Tuesday 12 January (9am–5pm New York time) and we’ll confirm a place to meet at the Javits Center or nearby in Midtown. Can’t make it to New York? Book a video call instead — same conversation, no travel.
NRF 2027: Retail’s Big Show is organised by the National Retail Federation. advance2global is attending the show and is not affiliated with NRF. Event details are taken from the official NRF 2027 website and may change — check there for the latest agenda and registration.
Let’s meet in New York.
Diaries fill up fast in show week. Book your slot now — no obligation, no generic pitch.