Founder & Managing Director
Mark Garland
Mark founded advance2global on a simple frustration: most strategy advice comes from people who have never had to make it work. He splits his time between the US (Colorado) and the UK (Oxfordshire), working hands-on with corporate leaders and technology providers on both sides of the Atlantic — including the go-to-market and expansion work behind clients like Onebeat and SizeSutra.
There’s no account team standing between you and the work. Mark leads engagements personally across both practices — client delivery, business development, and the hands-on technical execution that turns a strategy into something that actually ships. When you book a call, you’re talking directly to him.
Why We Exist
Most strategy work stops at the recommendation. A deck gets presented, everyone nods, and then nothing changes because no one on the other side of the table has actually run a growth program, entered a new market, or scaled a team past its founding stage. We built advance2global around the opposite premise: advice should come from people who have done the thing they’re advising on, and it should come with a plan for who executes it and how.
That’s the thinking behind our tagline — From Strategy to Scale. Growth without revenue is just overhead, so every engagement is built around a measurable commercial outcome, not a framework exercise.
Two Practices, One Standard
For Corporates
Business Advisory
Strategy Built to Execute.
Growth strategy, operating model, and market positioning for corporates across any industry.
For Technology Providers
Growth & Market Expansion Strategy
Navigating Technology Beyond Borders
Go-to-market and expansion strategy for technology companies entering new markets, including proven US and UK market entry.
How We Work
We keep engagements small and hands-on by design. No account layers, no junior team doing the real work while a partner presents it — you work directly with the people who’ve actually built and scaled businesses, on both sides of the Atlantic. Every engagement starts with a discovery conversation, not a proposal template, so the plan fits the business in front of us rather than the other way around.
Want to work together?
Tell us which practice fits, and we’ll take it from there.